Article Review- What Is the Right Supply Chain for Your...

Article Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in at least some cases, has worsened due to costs rocketing to unprecedented levels. Based upon his ten years research on supply chain issues in diverse industries such as food, fashion, apparel and automobiles he devises a framework which will†¦show more content†¦These products usually depend on current fashion and life-style and tend to generate supply headaches because of the uncertain market reaction. Mr. Fischer states that although the distinctions between functional and innovative products are obvious, the fact that some products which are physically the same can be either functional or innovative, is the reason why many companies find it difficult to understand the exact nature of their product. Therefore to optimize the performance of your supply chain, the first thing you have to do, is to think carefully and decide in which category your product belongs. The author continues to describe the ideal strategy for Supply Chains. According to him there are two types of supply chains: efficient and responsive. Efficient chains are applied to functional products and responsive to innovative. Also a supply chain performs two different functions: physical function and market mediation function. Each of these two functions incurs costs. Physical costs are those of production, transportation and inventory storage. Market mediation costs arise when supplies do not match with the demand. Predictable demand of functional products makes physical costs much more crucial than market mediation costs. Stable production rate allows the companies to employ MRP software which organizes and supervises the ordering, production and delivery of supplies. AsShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1179 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in atRead MoreReview on Article - What Is the Right Supply Chain for Your Products1505 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According toRead MoreReview on Article - What Is the Right Supply Chain for Your Products1512 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? 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One can be confident that high paid skilled workers is what hurt Circuit City due to Best Buy being able to outperform Circuit City with less quality people and lower wages. Highly paid